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Market figures

What’s driving movement in the consumer healthcare market?

Overall, over the counter categories have grown in value by 2.3% but unit sales are almost flat at 0.2%. However, this is encouraging given the deflationary environment experienced in the UK.

Pain Relief is the biggest OTC category and showed modest value growth of 1.8%. All growth came from paediatric and topical analgesics while adult oral pain relief declined by -0.5%.

The cough, cold and sore throat category enjoyed 16% value growth in 2014/15 due to a strong winter cold and flu season. In the 52 weeks to 23.04.16 it remained almost flat in units (+0.2%) and all value growth came from slightly higher average prices.

The gastrointestinal category showed value growth of 3.0% while unit sales declined (-0.6%). Most of the value growth came from one newly switched product which contributed £8.5m.

The smoking cessation market is in long term decline, however it showed some recovery in value in 2015/16 – growing by 4.3% while unit sales remained in marginal growth (0.8%).

Vitamins and minerals showed a strong and stable performance, growing in value +2.5% and in units +2.2%. Children and Baby vitamins and minerals contributed the most towards this growth.

Market figures

CategoryValue Sales to 23 April 2015 (£M)Value Sales to 23 April 2016 (£M)% change
Pain relief£566.4£576.91.85
Cough, cold and sore throat£408.7£415.11.57
Vitamins and minerals£364.0£372.92.45
Gastrointestinal£265.9£273.72.93
Skin treatments£204.9£208.21.61
Smoking cessation£106.2£110.84.33
Hayfever£107.2£104.9-2.15
Eye care£68.8£75.69.88
Sleeping aids£44.2£45.52.94
Other£204.4£211.23.33
Total market£2,340.70£2,394.802.31

Publications

Publications

Five examples of waste in the NHS - Download -

Self Care Nation Report - self care attitudes and behaviours in the UK (November 2016) - Download -

Consumer Health: Time for a rethink (May 2016) - Download -

The Hidden Health Challenges: the importance of nutrition as we age (March 2016) - Download -

Presentation of self treatable conditions in A&E units in England (June 2015) - Download -

Can we afford not to self care? Empowering people to take control of their health (March 2015) - Download -

Minor ailment workload in General Practice (2008) - Download -

AESGP

AESGP

OTC Directory

OTC Directory

Related links

Related links

Jargon Buster

Your handy A-Z guide to common acronyms in consumer healthcare.

Jargon Buster