John Smith provides some of the facts and figures for selfcare in the United Kingdom, and considers switching has progressed in the last 25 years. Looking to the future John Smith calls for government communication about self care, better training for pharmacists and support from doctors. He suggests industry needs to look at switching the right product at the right dose which better incentives for switching could help achieve.
Biography:
John began his career with Wyeth in 1995 as Chief Financial Officer for the Pharmaceutical division in South Africa. In 1999, he became the South African Country Manager for the Consumer Healthcare division, and was a key member of the core team that started the trade association in this country, occupying the position of Treasurer for several years. In 2002, he was promoted to General Manager when he also took on the additional responsibilities for Russia, Spain and Portugal. John was appointed General Manager of Wyeth Consumer Healthcare UK in November 2003 and became President of the PAGB in May 2007.
(PAGB President, Wyeth Consumer Healthcare) - An overview of the past and future for switching in the UK – the industry perspective (6.12)
2) John Smith, PAGB