There was concern among responsible manufacturers that unscrupulous and dishonest companies were undermining the industry and they decided to act to put in place measures to protect the public and maintain a positive environment for the honest manufacturers to flourish.
The original aims of the Association focused on advertising, but also expanded into legislation, exports and public health.
A hundred years later, the medicines landscape has changed beyond recognition; new advertising methods and media have emerged and continue to be developed as companies embrace new technology. PAGB’s founding Members would find today’s world a very different place, but the founding principles of the Association of Manufacturers of Proprietary Medicines continue to guide PAGB’s work in 2019.
PAGB's advertising rules became the world's first self-regulatory advertising code in 1936. In our centenary year, 2019 we introduced a new Medical Devices Consumer Code and revised the Consumer ...
Self care has always been at the heart of PAGB's work and remains a core focus of our strategy.
PAGB, the consumer healthcare association, represents the manufacturers of branded OTC medicines, self care medical devices and food supplements in the UK. These are the types of products that help you to self care when you’re feeling unwell but you don’t need to see a doctor. In fact, many minor conditions can be treated very successfully through informed use of OTC medicines and with the support of a pharmacist who can advise people about the best way to manage their symptoms.