About the data

Consumer healthcare industry

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Nielsen Scantrack service using data to WE 30.06.18

 

OTC read

Nielsen’s OTC read was defined by Nielsen in agreement with PAGB and its Members. It covers over-the-counter categories including P and GSL, Private Label and Branded Products. Private label sales excluded from Smoking Cessation.

Nielsen coverage

It covers overs over 75 000 stores including multiple and independent chemists, grocery retailers and in store pharmacies as well as impulse stores.

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com

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