Source: NielsenIQ. Total Market MAT to WE 02.01.21
Nielsen’s OTC read was defined by NielsenIQ in agreement with PAGB and its members. It covers over 75,000 stores, including multiple and independent chemists, grocery retailers and in-store pharmacies as well as impulse stores. Data covers GB only.
Nielsen is divided into two business units: NielsenIQ and Nielsen Global Media. NielsenIQ (formerly known as Nielsen Global Connect) provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. NielsenIQ’s up-to-date information from long-standing retailer partnerships combined with unrivalled, rich reference data ensures the most complete understanding of consumers and the market, enabling their clients to make critical decisions confidently.
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