Nielsen Scantrack service using data to WE 30.06.18
Nielsen’s OTC read was defined by Nielsen in agreement with PAGB and its Members. It covers over-the-counter categories including P and GSL, Private Label and Branded Products. Private label sales excluded from Smoking Cessation.
It covers overs over 75 000 stores including multiple and independent chemists, grocery retailers and in store pharmacies as well as impulse stores.
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