PAGB annual review 2020 - Leading in a new landscape


In ‘Leading in a new landscape’, we reflect on a year to remember.

Our review of 2020 includes features on PAGB’s activity relating to EU Exit and COVID-19 – find out how PAGB represented the industry and supported members during this unpredictable year. Also included is progress towards PAGB’s strategic objectives and a summary of services to members across advertising self-regulation, regulatory affairs, policy and media. Learn how the COVID-19 pandemic affected consumer behaviour and performance of the UK consumer healthcare market in 2020, with analysis provided by NielsenIQ.

Download our annual review to find out more on these areas and more.

‘Leading in a new landscape’ shows the breadth and impact of work delivered by PAGB for and with its members.

The year was dominated by the global COVID-19 pandemic and the ensuing impact this had on individuals, business and governments the world over. For PAGB and its members, this meant more than a change in the way that we conduct business day to day. Find out how we worked with Government and the regulator to support access to medicines as the pandemic began to bite.

Added to this, the repeated threat of ending the year without a trade deal with the EU and the impact that this would have on the life sciences sector, continued a sustained period of uncertainty for our industry.

Introducing the Annual Review, PAGB President Neil Lister and CEO, Michelle Riddalls said: “Thank you to each and every one of the PAGB team, our members and the many stakeholders with whom we worked so productively in 2020. We now have a unique opportunity, in the wake of COVID-19 and EU exit, to help shape the future not only of our industry but of self care as an integral part of the UK’s healthcare system.”