PAGB's Consumer Code for Medicines


About this guidance

The PAGB Consumer Code for Medicines outlines the rules that apply to advertising materials aimed at consumers for OTC medicines in PAGB membership. It covers all branded promotional materials over which the company has editorial control.

Members are required to adhere to the rules of the Consumer Code for Medicines and ensure copy is reviewed and approved by the PAGB team as required. Find out more about our copy clearance service.

Please feel free to contact the team at or set up a call via our bookings page if you have any questions.

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