Our Professional Code for Medicines outlines the rules that apply to advertising materials aimed at health care professionals for OTC medicines in PAGB membership. This covers advertising that is aimed wholly or mainly at persons qualified to prescribe or supply OTC medicines, as well as appropriate administrative staff, where the object of the advertising is to influence sales and/or recommendations to the general public.
Supporting you with self-regulation
Our Advertising Professional Code for Medicines reflect the law and provides an interpretation of the law. In some areas we have provided advice above and beyond what is stated in the law and consider other aspects of advertising, such as taste and decency and sponsorship.
Members are required to adhere to the rules of the Code but are not required to submit copy for review prior to publishing.
For more information, check out our advertising services and advice.
