Digital Week apps and medical devices

Jump to Digital Week apps and medical devices session outlines

Find out more about our apps and medical devices theme

What is Digital Week?

Following an extensive programme of work on the impact of digital developments on the consumer healthcare industry, PAGB hosted Digital Week – an online interactive conference, taking place throughout the week of 5 – 9 July 2021.

We explored five key digital themes across five days. Click on the themes to view individual theme programmes.


View the full Digital Week programme

Digital Week apps and medical devices sessions

Thursday 8 July 2021

Theme sponsorship available

Healthcare software apps: challenges, opportunities and considerations when launching an app


Healthcare apps and standalone software are widely used by consumers and healthcare professionals. This webinar explored the different opportunities available to consumer healthcare brands and highlights the common grey areas and considerations.

We help you understand when an app could be a medical device; and explain the regulatory and advertising requirements you need to consider.

Leading OTC company Johnson & Johnson shares its experience of developing self care apps and lessons learnt along the way.


Christina Gkouva, Acting Senior Regulatory Manager, PAGB
Julie Sutherland, Marketing Director Global Smoking Cessation Franchise, Johnson & Johnson Consumer Health



Harnessing digital opportunities: the industry perspective


What role will apps play in the future of self care?

In this session wel look beyond ‘traditional’ software applications to explore the potential opportunities for brands.

Our speakers share their experience of developing apps that bring medical knowledge into everyday life, enable people to test at their convenience and help manage their health conditions.

Host: Christina Gkouva, Acting Senior Regulatory Manager, PAGB

Katherine Ward, Chief Commercial Officer, General Manager UK and Europe,
Matteo Berlucchi, CEO and co-founder, Healthily



Ticket options


For enquiries about accessing the Digital Week content, post-conference, email

PAGB member discounted price (excluding VAT)Full price (excluding VAT)
Single theme (E-commerce; Real world Evidence/ real world data; Apps and medical devices; Self care)£150 + VAT at 20%£300 + VAT at 20%
Single theme (advertising and social media*)£200 + VAT at 20%£400 + VAT at 20%
Weekly pass£600 + VAT at 20%£1200 + VAT at 20%

*this day includes a NEW 3 hour workshop on advertising consumer healthcare products on social media


@PAGBSelfCare #DigitalWeek


PAGB Digital Week enquiries

For bookings and all other enquiries: Amy Finnegan,