Digital Week self care

Jump to Digital Week self care session outlines

Find out more about our self care theme

What is Digital Week?

Following an extensive programme of work on the impact of digital developments on the consumer healthcare industry, PAGB hosted Digital Week – an online interactive conference, taking place throughout the week of 5 – 9 July 2021.

We explored five key digital themes across five days. Click on the themes to view individual theme programmes.


View the full Digital Week programme

Digital Week self care sessions

Friday 9 July 2021

Theme sponsored by Hamell Communications

Changing attitudes to self care – with Dr Sarah Jarvis


One of the impacts of the COVID-19 pandemic was the acceleration of the use of digital technology in healthcare and the NHS. As a result, people are more open to using online tools to support their own self care.

PAGB’s survey results in June 2020 found that following the first national lockdown, people were much more willing to self care and seek advice from a pharmacist.

One year on, how have attitudes to self care generally and to the use of digital tools changed?

PAGB presents the results of its latest research and discusses the implications of the findings with leading GP, Dr Sarah Jarvis.

Understanding human behaviour in digital self-care


The recent ‘Digital Self-care’ report by the Self-Care Trailblazer Group, provided an easy-to-use road-map to help others develop digital self-care solutions. The first step on this road-map is to understand the audience.

To really understand your audience, you must know the type(s) of person they are; what motivates them and how and why they might make decisions about their health. This enables you to develop solutions that make people want to use them because they are intuitive and relevant; solutions that facilitate effective communication and increase understanding and engagement.

In this session, Hamell, a full-service behaviour change agency, explores key factors, such as behavioural intention, social-influence, self-efficacy, perceived privacy risk, and the user-provider relationship, that influence people’s digital self-care behaviours. They also share practical advice on things to avoid and what to consider, to ensure digital self-care solutions are developed with the user in mind.

Dr Alison Carr, Epidemiologist and Clinical Director at Hamell Communications
Fiona Hammond, Managing Director at Hamell Communications


Is health misinformation a barrier to self care?


People’s experience of the COVID-19 pandemic has led to an increase in the use of online symptom checkers and searching for health information online

To self care effectively, people need access to reliable, accurate and clear health information, however, the growth of misinformation, disproportionately promoted by algorithms across social media can lead to a lack of trust in online health information and the proliferation of ideas which can damage rather than improve population health.

In this session, our panel discusses these challenges and suggests how policymakers and the OTC industry can make a difference.


Bill Morgan, Founding Partner, Incisive Health (chair)
Dr. Bertie Vidgen, Research Fellow in Online Harms at The Alan Turing Institute
Dr Nisa Aslam, GP
Dan Wills, Quality Mark Manager, Patient Information Forum
Bruce Charlesworth, Chief Medical Officer, Health and Hull R & D Site Lead, Reckitt



Closing session: Navigating the New Digital Reality. An IQVIA Consumer Health Perspective


PAGB’s Chief Executive Officer, Michelle Riddalls reviews the major themes of the week and what’s coming next on digital.

Keynote speakers:

Special guest Amit Shukla, Global Vice-President, Consulting Services, IQVIA Consumer Health delivers the keynote presentation:

Navigating the New Digital Reality. An IQVIA Consumer Health Perspective


The closing plenary is included with ALL theme and full week tickets



Ticket options


For enquiries about accessing the Digital Week content, post-conference, email

PAGB member discounted price (excluding VAT)Full price (excluding VAT)
Single theme (E-commerce; Real world Evidence/ real world data; Apps and medical devices; Self care)£150 + VAT at 20%£300 + VAT at 20%
Single theme (advertising and social media*)£200 + VAT at 20%£400 + VAT at 20%
Weekly pass£600 + VAT at 20%£1200 + VAT at 20%

*this day includes a NEW 3 hour workshop on advertising consumer healthcare products on social media


@PAGBSelfCare #DigitalWeek


PAGB Digital Week enquiries

For bookings and all other enquiries: Amy Finnegan,