OTC Medicines Advertising Workshop


May 8, 2019
10:00 am to 4:00 pm

PAGB, New Penderel House

283-288 High Holborn

London WC1V7HP

020 7242 8331


**PAGB’s Consumer Code for Medicines has been updated and the new version will apply from 2 January 2018. Book onto our OTC medicines advertising workshop to find out what’s changed.

The OTC Medicines Advertising Workshop gives you an overview of the self-regulatory system for OTC medicines advertising and how this applies to your campaigns. We cover the core elements of the PAGB Consumer Code for Medicines as well as additional PAGB guidance on topical areas such as social media and the use of celebrities.

You’ll review practical examples and we encourage you to ask questions. Refreshed in 2018 and now more interactive, the workshop is an excellent opportunity to ensure you’re up to date on current advertising rules and the application of the PAGB Codes.

The workshop covers:

  • Regulation and self-regulation of OTC medicines advertising
  • PAGB Consumer Code for Medicines / PAGB Professional Code for Medicines – key elements, how to apply the codes
  • Case studies of OTC medicines advertising

Who’s it for?

A ‘must-attend’ workshop for people working in an advertising or marketing role for OTC medicines products, and their suppliers and agencies. Anyone with an interest in the self-regulation of OTC medicines advertising (e.g. regulators, other trade associations).


This is a full day workshop (10.00 am to 4.00 pm, including a light lunch). Maximum 16 participants giving you lots of opportunity to ask questions and interact with the materials.

The workshop is delivered by members of the PAGB advertising services team who use a combination of presentations and case studies during the sessions and encourage interaction and questions. You will receive a pack of information, containing copies of the presentations, practical examples and other useful materials, to take away, and we’ll send you a certificate of attendance after the event.

How much does it cost?

  • PAGB members and associate members: £395 + VAT @ 20%
  • Non-members: £1185 + VAT @ 20%

If you’d like to arrange for whole team or personalised training on OTC Medicines Advertising, please contact us about private and bespoke workshops events@pagb.co.uk


Booking Form

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Terms of Booking:

  • Refunds can only be given if PAGB is notified in writing at least 10 days before the date of the workshop.
  • Bookings can be transferred to another date / colleague on only one occasion, otherwise full charges will be incurred.