OTC Medicines Advertising Workshop

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November 8, 2017
10:00 am to 4:00 pm

PAGB, New Penderel House

283-288 High Holborn

London WC1V7HP

020 7242 8331

info@pagb.co.uk

OTC Medicines Advertising workshop

The OTC medicines advertising workshop will give you a thorough understanding of how the advertising and promotion of OTC medicines is controlled and how the rules are interpreted to demonstrate that effective advertising is still possible in a very complex regulatory environment.

By exploring practical examples, you will gain an understanding of the PAGB medicines advertising codes and the PAGB copy clearance process, as well as the system of advertising self-regulation operated in the UK.

The workshop covers:

  • Regulatory and Self-Regulatory Control of Medicines Advertising
  • PAGB Consumer Advertising Code
  • Social Media Guidance
  • Consumer Promotions Guidance
  • Consumer Advertising Examples
  • PAGB Professional Advertising Code
  • Professional Advertising Examples

Who should attend?

The workshops are aimed at anyone involved with the advertising and promotion of OTC medicines such as marketing and regulatory professionals and their agency colleagues, as well as sales and medical information.

Workshop format

Workshops are held at PAGB’s central London offices from 10.00 am to 4.00 pm. They are facilitated by members of the PAGB regulatory and copy clearance teams. The facilitators use a combination of presentations and case studies during the sessions and encourage integration and questions. Delegates receive a pack of information, containing copies of the presentations, practical examples and other useful materials, to take away with them.

 How much does it cost?

  • PAGB members and associate members: £375 + VAT @ 20%
  • Non-members: £1000 + VAT @ 20%

 

For further information about the workshops, please contact info@pagb.co.uk or call 020 7242 8331.

 

Testimonials

‘’It was a great way to train multiple functions within our business and talk about specific areas which were pertinent to our particular products and projects’’ – Director of Regulatory Affairs, Pfizer Consumer Healthcare UK

“I found the Medicines advertising workshop very useful, particularly to understand how the rules are interpreted, with lots of practical examples.
This one day session was interactive and gave me the right level of information about OTC medicines advertising and packaging.” – Annae Liu, Bayer

“The PAGB’s advertising code sessions always prompt fresh thinking about the brands we work on, particularly through the use of current case studies and updates on legislation. Even if you’re convinced you know it all and have worked in the industry for years, you will come away from these meetings thinking differently about your brands and seeing new opportunities.” – Actavis

 


Booking Form

Booking Form (generic)
Please fill out the following form to make a booking.

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Payment Options

Please invoice my organisation marking the invoice for the attention of:
Metro Bank, One Southampton Row, London WC1B 5HA
Account No: 20492457 - Sort Code: 23-05-80
Please use the delegate’s name as the payment reference

Payment by credit card is available but is subject to an additional 2.6% fee (3.5% for American Express).
Call 020 7242 8331 to pay.
Your booking will be confirmed once payment is made.

Payable to: PROPRIETARY ASSOCIATION OF GREAT BRITAIN

Terms of Booking:

  • Refunds can only be given if PAGB is notified in writing at least 7 days before the date of the workshop.
  • Bookings can be transferred to another date / colleague on only one occasion, otherwise full charges will be incurred.
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