The OTC Marketing Awards entry deadline fast approaching

Published on: 8 August 2022

The OTC Marketing Awards entry deadline fast approaching

PAGB is proud to support the OTC Marketing Awards. Our CEO, Michelle Riddalls is a member of the judging panel and PAGB sponsors the OTC Brand Revitalisation of the Year award. Many of our members and associate members are recognised for their innovative campaigns to promote self care for self-treatable conditions.

The below is a guest article from our partners at Informa Pharma Intelligence, organisers of the OTC Marketing Awards.

Time is running out for consumer health companies and PR agencies hoping to win a prestigious OTC Marketing Award to submit their entries before the deadline on Monday 29 August.

Now in their 27th year, the OTC Marketing Awards celebrate the best and brightest of the British consumer health industry. This year’s event is supported by PAGB and sponsored by OTC switch specialist Maxwellia, marketing agency Purple, and pharmacy marketing experts Skills in Healthcare.

Entries are welcome across the 15 Award categories, covering advertising, marketing, social media, digital and public relations campaigns, as well as packaging, training and innovation.

This year will see a new OTC Marketing Award handed out to recognize the ongoing efforts of the UK consumer health industry to become more sustainable.

The Sustainable OTC Product of the Year Award is open to any consumer health product launched between August 2021 and August 2022 which has been designed to be more sustainable or environmentally friendly. This could include use of recycled materials or sustainable ingredients, recyclability of packaging, reduced environmental impact, or encouraging behaviour change.

While time is running out, it’s not too late to begin the entry process, with submissions open to launches, campaigns and packaging introductions carried out between August 2021 and August 2022. Head to the OTC Marketing Awards website to get started.

All entries will be carefully reviewed by our judging panel – a group of senior industry experts, handpicked for their experience.

This year’s Awards ceremony has a new date and will now take place on Monday 28 November at the Royal Lancaster London. The event has been moved forward by one day to allow attendees to enjoy England’s world cup match against Wales on the Tuesday, where the men will hope to replicate the success of the women’s team at the recent Euro championships.

So don’t miss out on a great opportunity to come together with your peers to celebrate the industry’s achievements and enjoy a fantastic evening of food, entertainment and camaraderie.

For support with your entry – or if you have any questions about the Awards – please contact our Senior Event Manager, Natalia Kay on