E-commerce: navigating your regulatory responsibilities



E-commerce is an essential part of a thriving consumer healthcare sector. Consumers are increasingly looking online for self care products but how do you ensure your online business is on the right side of medicines and advertising regulations?

This workshop will provide the answers to key questions such as:

  • What are the different models of eCommerce – are you using a 1P, 2P or 3P model on Amazon? How does that differ from using pharmacy online or your own website to sell? What are your responsibilities?
  • What parts of eCommerce does PAGB consider advertising, and what needs to be submitted for approval?
  • Can I sell cross border? If so, what regulations do I need to follow?
  • Delivery and supply in eCommerce – who’s responsible and what do I need to know?

Gain an understanding of the regulations surrounding eCommerce and who is responsible for ensuring compliance. The guidance covers medicinal products, medical devices and food supplement sales on line.

Who should attend?

Recommended for people working in any advertising, marketing or medical affairs roles for OTC medicines products, this course will help you ensure your online business is compliant.


This is a short webinar which will run between 11am and 12:15pm approx. The session will be delivered by Laura Kelly, Director of Advertising Policy and Operations. This workshop will be held online via Microsoft Teams and joining instructions will be sent on registration.

Date for 2024

  • Thursday 6 June


PAGB members and associate members: £175 + VAT @ 20%

Non-members: £350 + VAT @ 20%

For further information about PAGB’s workshops, please contact events@pagb.co.uk or call 020 7242 8331.