Food Supplements Advertising Workshop


The Food Supplements Advertising Workshop gives you an overview of PAGB’s Food Supplements Guideline, the specific copy clearance process for food supplements copy and how food supplements advertising is regulated.

You’ll review practical examples of advertising to understand how to apply the rules and have plenty of opportunity to ask questions of PAGB’s advertising experts.

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This course was updated in January 2021 to reflect new requirements for food supplements products following the UK’s departure from the EU.  We’ll take you through the relevant requirements and what you need to do to ensure your products are compliant.

The Food Supplements Advertising Workshop covers:

  • Regulatory and self-regulatory control of food supplements advertising including
    • new processes for GB following our departure from the EU
    • details of the new GB register of nutrition and health claims
  • PAGB Food Supplements Guideline
  • What is a general health claim?
  • What is a specific health claim?
  • What is a nutrition claim?

Who should attend?

Anyone working on advertising and marketing for food supplements products will find this course invaluable for understanding the rules around advertising food supplements.


This is a short course (2.5 hours).  The workshop is delivered by members of the PAGB advertising services team who use a combination of presentations and case studies during the sessions and encourage interaction and questions. You will receive copies of the presentations, practical examples and other useful materials to take away, and we’ll send you a certificate of attendance after the event.

If you’d like to arrange for whole team or personalised training on food supplements regulation or advertising, please contact us about private and bespoke workshops

Where is it?

Our workshops are either held online via Microsoft Teams, or in person at the PAGB offices. Joining details will be provided with your confirmation of booking.

Dates for 2024

All Food supplements advertising workshops will take place between 10am – 1pm


The following sessions will take place virtually:

  • Thursday 25 January
  • Wednesday 25 September


The following sessions will take place in person:

  • Thursday 23 May

How much does it cost?

Workshop places will be charged at the below price rates:

PAGB members and associate members: £230 + VAT @ 20%

Non-members: £645 + VAT @ 20%

For further information about the workshops, please contact or call 020 7242 8331.


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