Online consumer promotions: bitesize training


This bite-sized session will help you apply the core principles for promotions to new online examples across areas like eCommerce and social media.

Building on our guidance and the OTC medicines workshop, it looks at a range of mechanics used online to help you develop compliant innovative online promotions for medicines.

The workshop will include:

  • eCommerce offers including bundles
  • Time limited deals such as Black Friday offers
  • Offering discounts to encourage reviews
  • Placement of significant terms and conditions
  • Linking social media to charity promotions and prize draws

Who should attend?

Recommended for people working in any advertising, marketing or medical affairs roles for OTC medicines products, especially those who focus on online media.


This is a short interactive webinar (around 1 hour). The session is delivered by the PAGB advertising team. We encourage participation and questions. You will receive a certificate of attendance after the event.

Where is it?

This session will be held online via Microsoft Teams. Joining instructions will be sent post-registration.

Dates for 2024

The workshop will run from 10am to 11am approx. on the below date(s).

  • Thursday 4 April
  • Wednesday 3 October

How much does it cost?

PAGB members and associate members: £75 + VAT @ 20%

Non-members: £150 + VAT @ 20%

For further information about PAGB’s workshops, please contact or call 020 7242 8331.