OTC Medicines Advertising Workshop


PAGB’s OTC Medicines Advertising Workshop gives you an overview of the self-regulatory system for OTC medicines advertising and how this applies to your campaigns. We cover the core elements of the PAGB Consumer Code for Medicines as well as additional PAGB guidance on topical areas such as social media and the use of celebrities.

You’ll review practical examples and we encourage you to ask questions.  The workshop is an excellent opportunity to ensure you’re up to date on current advertising rules and the application of the PAGB Codes.

Workshops run on a regular basis throughout the year.

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The OTC Medicines Advertising workshop covers:

  • Regulation and self-regulation of OTC medicines advertising
  • PAGB Consumer Code for Medicines / PAGB Professional Code for Medicines – key elements, how to apply the codes
  • Case studies of OTC medicines advertising

Who should attend?

A ‘must-attend’ workshop for people working in an advertising or marketing role for OTC medicines products, and their suppliers and agencies. Anyone with an interest in the self-regulation of OTC medicines advertising (e.g. regulators, other trade associations).


Owing to the current restrictions related to the Covid-19 pandemic, this PAGB workshop will be conducted remotely via webex to enable you to participate in courses which support you in your day to day work. As a result the length and format of the course will be adapted but rest assured that you’ll still be getting expert training from PAGB’s experienced advertising services team.

This is a full day workshop (10.00 am to 4.00 pm, including a light lunch). There’ll be a maximum 16 participants, giving you lots of opportunity to ask questions and interact with the materials.

The workshop is delivered by members of the PAGB advertising services team who use a combination of presentations and case studies during the sessions and encourage interaction and questions. You will receive a pack of information, containing copies of the presentations, practical examples and other useful materials, to take away, and we’ll send you a certificate of attendance after the event.

If you’d like to arrange for whole team or personalised training on OTC Medicines Advertising, please contact us about private and bespoke workshops events@pagb.co.uk

Dates for 2020

Wednesday 8 April 2020  This course will be split over two days 8 and 9 April from 10am – 1pm via webex
Wednesday 6 May 2020
Wednesday 10 June 2020
Wednesday 8 July 2020
Wednesday 9 September 2020
Wednesday 7 October 2020
Wednesday 11 November 2020

How much does it cost?

PAGB members and associate members: £405 VAT @ 20%

Non-members: £1215 VAT @ 20%

For further information about the workshops, please contact events@pagb.co.uk or call 020 7242 8331.

Where is it?

PAGB; 2nd Floor; New Penderel House; 283-288 High Holborn; London; WC1V 7HP

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