OTC Medicines Advertising Workshop


PAGB’s OTC Medicines Advertising Workshop gives you an overview of the self-regulatory system for OTC medicines advertising and how this applies to your campaigns. We cover the core elements of the PAGB Consumer Code for Medicines as well as additional PAGB guidance on topical areas such as social media and the use of celebrities.

You’ll review practical examples and we encourage you to ask questions.  The workshop is an excellent opportunity to ensure you’re up to date on current advertising rules and the application of the PAGB Codes.

Workshops run on a regular basis throughout the year.

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The OTC Medicines Advertising workshop covers:

  • Regulation and self-regulation of OTC medicines advertising
  • PAGB Consumer Code for Medicines / PAGB Professional Code for Medicines – key elements, how to apply the codes
  • Case studies of OTC medicines advertising

Who should attend?

A ‘must-attend’ workshop for people working in an advertising or marketing role for OTC medicines products, and their suppliers and agencies. Anyone with an interest in the self-regulation of OTC medicines advertising (e.g. regulators, other trade associations).


Owing to the current restrictions related to the Covid-19 pandemic,  PAGB workshops have been moved online. 

There is no need to postpone future bookings; workshops can still be booked until the end of the year and will run in accordance with government advice at the time. We are also able to offer our bespoke private workshops as webinars, covering all topics.

For more information contact events@pagb.co.uk.

This is a full day workshop (10.00 am to 4.00 pm, including a light lunch). There’ll be a maximum 16 participants, giving you lots of opportunity to ask questions and interact with the materials.

The workshop is delivered by members of the PAGB advertising services team who use a combination of presentations and case studies during the sessions and encourage interaction and questions. You will receive a pack of information, containing copies of the presentations, practical examples and other useful materials, to take away, and we’ll send you a certificate of attendance after the event.

If you’d like to arrange for whole team or personalised training on OTC Medicines Advertising, please contact us about private and bespoke workshops events@pagb.co.uk

Dates for 2020

Our OTC medicines advertising workshops will now be delivered online across two morning sessions 

Wednesday 7 October 2020, 10am to 1pm and
Thursday 8 October 2020, 10am to 12:30pm

Wednesday 11 November 2020, 10am to 1pm and
Thursday 12 November 2020, 10am to 12:30pm

How much does it cost?

PAGB members and associate members: £405 VAT @ 20%

Non-members: £1215 VAT @ 20%

For further information about the workshops, please contact events@pagb.co.uk or call 020 7242 8331.

Where is it?

PAGB’s workshops will be delivered online until further notice. Joining details will be provided with your confirmation of booking. 

PAGB; 2nd Floor; New Penderel House; 283-288 High Holborn; London; WC1V 7HP

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