Bas Vorsteveld


Bas Vorsteveld is Vice President and General Manager at Haleon, Great Britain and Ireland.

After starting his career in fast moving consumer goods, Bas has been active in the consumer healthcare industry over the last 17 years. He previously worked for Novartis and GSK, and is now leading Haleon in Great Britain and Ireland; a business that innovates with brands like Voltarol, Panadol, Centrum and Sensodyne.

Bas has led teams in markets including UK, Benelux, France, French speaking Africa and Portugal. He has been part of the board of industry organisations in these markets, so brings a wealth of external experience .

Bas was elected PAGB President in December 2022.