These are medicines, including traditional herbal remedies, substance based self care medical devices and food supplements that can be sold at pharmacies, or retail outlets such as supermarkets and convenience stores, without a prescription.
It is PAGB’s ambition to shape the consumer healthcare market with effective self regulation to promote best practice in our industry, by acting as the voice of the industry, promoting self care for self-treatable conditions and providing a world-class service to our members.
Established in 1919, PAGB has a long and distinguished track record as the industry self-regulatory body ensuring balanced and responsible marketing of self care products.
This includes checking our member companies’ advertising to ensure it is responsible and not misleading, maintaining a fair and positive regulatory environment that encourages product innovation, and promoting the contribution that self-medication can make to people’s health at no cost to the NHS.
Photography (John and Donna) by Lisa Bretherick
Consumer healthcare in a changing world
PAGB represents 43 companies that together account for two thirds of the UK consumer healthcare market
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