Here you will find all information relevant to OTC medicines, from codes and guidance, to training workshops.
This workshop gives you an overview of the self-regulatory system for OTC medicines advertising and how this applies to your campaigns.
Here you will find all information relevant to medical devices, from codes and guidance, to training workshops.
This workshop gives you an overview of the rules around advertising medical devices and provides practical advice on keeping your campaigns compliant.
Here you will find all information relevant to food supplements, from codes and guidance, to training workshops.
Find out what regulations apply to food supplements products and what this means for your brands.
Access the latest PAGB news, regulatory updates and news and views from the Health and Food Supplements Information Service.
Read our latest media statements released in response to media issues affecting the consumer healthcare industry (members only).
Find out about PAGB’s policy positions, including the latest updates, resources and PAGB activity.
This report showcases the current and potential impact of OTC usage in the UK.
We are the only trade association representing the interests of manufacturers of branded OTC medicines, self-care medical devices and food supplements in the UK.
Find out more about PAGB, our strategy and our Board.
Home / Consumer healthcare industry
Our members manufacture branded over-the-counter (OTC) medicines, self-care medical devices and food supplements. These are the types of products that help you to self-care when you’re feeling unwell but you don’t need to see a doctor. In fact, many minor conditions can be treated very successfully through informed use of OTC medicines and with the support of a pharmacist who can advise people about the best way to manage their symptoms.
On this page we’ve summarised some of the key information about the consumer healthcare sector that we published in our groundbreaking 2023 report detailing the economic value of the OTC sector in the UK, in the UK, commissioned by PAGB and undertaken independently by Frontier Economics.
OTCs play a vital role for millions of people in managing their own health, with 96% of the UK population experiencing at least one self-treatable illness every year.
The value of the UK OTC market is not limited to helping individuals treat and manage their symptoms. The OTC sector directly, and indirectly, employs thousands of individuals and contributes billions each year in exports to the UK economy. People’s ability to effectively self-care by using OTCs also improves the health of the labour force, reduces workplace absence and offers a quality of life benefit.
Our 2023 report with Frontier Economics – The Economic Impact of Over-The-Counter Medicines in the UK – outlines new research on the impacts of OTCs in the UK. We have provided a snapshot of some of the key figures below.
UK OTC sales revenues
Economic contribution to wages and exports
Value of avoided work absence
NHS prescription and appointment cost savings
people employed by the sector
Approx. earnings per year
Approx. value of OTCs manufactured in the UK
Worth of OTCs exported internationally
Further information about the consumer healthcare industry can also be found in our 2022 Highlights report which outlines the contributions of PAGB’s activities promoting best practice, influencing government and policy, empowering self-care and navigating regulatory complexities.
It also outlines analysis from NielsenIQ on changing market conditions, challenges and opportunities in the year.
Our 2023 Highlights report will be published in March 2024.
PAGB, the consumer healthcare association, represents the manufacturers of branded OTC medicines, self-care medical devices and food supplements in the UK
PAGB full membership is for organisations who manufacture and/or market branded OTC medicines, medical devices or food supplements in the UK.
PAGB’s office in New Penderel House is conveniently located a few minutes walk from Holborn tube station (Piccadilly line, Central line), 30 minutes walk from Euston and 25 minutes walk from King’s Cross / St Pancras International railway stations.