About PAGB


We are PAGB, the consumer healthcare association. We represent the manufacturers of branded OTC medicines, self-care medical devices and food supplements in the UK.

We empower self-care as the expert voice of the UK consumer healthcare industry. Working with Government, regulators and our members, we support the sector to responsibly navigate the ever-changing landscape, encouraging a fair and positive regulatory environment that encourages product innovation, and promotes the contribution that self-care can make to people’s health at no cost to the NHS.

Established in 1919, PAGB has a long and distinguished track record as the industry self-regulatory body ensuring balanced and responsible marketing of self-care products.

Over-the-counter (OTC) products play a vital role for millions of people in managing their own health. 96% of the UK population experiences at least one self-treatable illness every year, with over 900 million OTC medicines sold in the UK in 2022, generating £3.3bn in sales in the year.

PAGB strategy to 2025

Our strategy to 2025

PAGB will empower self-care by being the expert voice of the consume healthcare industry.

We will do this through self-regulation and ensuring best practice in our industry, and by shaping our environment by engaging with stakeholders on key policy issues.

Our work is underpinned by ensuring we offer an excellent service to our members in all that we do, that we build and support a high performing and engaged team, and we continue to ensure that we have good governance and maintain our strong financial position.

Our senior management team


PAGB’s senior management team work closely with our Board to implement PAGB’s strategy and support members.

CEO Updates

Members can watch quarterly video updates from PAGB’s CEO, Michelle Riddalls, summarising key outputs and decisions from Board meetings and the latest updates on PAGB’s work.

Our members

What our members are saying about us

“The leadership, with regards to innovative solutions and influencing the authorities on critical issues for the industry has been outstanding.”

– PAGB full member

What our members are saying about us

“Working closely with PAGB has been instrumental in ensuring the success of the Cialis switch. Their guidance and expertise have helped us to navigate complex matters with MHRA.”

– Serenella Cascio, Sanofi

What our members are saying about us

“Continue the excellent work on EU Exit and engagement with Government bodies – this has been really beneficial to the sector.”

– PAGB full member

What our members are saying about us

“Through strong leadership and clear direction PAGB is legitimately able to shape and influence key industry issues.”

– PAGB full member

Consumer healthcare industry

Find out key facts and figures about consumer health industry

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PAGB Board and officers

Representatives from PAGB member companies sit as directors of PAGB on the PAGB Board

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Staff directory

Find contact details for PAGB staff

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