Advertising services

Call us on 020 7242 8331 – press 2 for advertising advice.

The dedicated advertising team at PAGB is staffed by specialists skilled in providing fast and confidential advice on advertising compliance. We’re passionate about supporting our members to produce effective, responsible advertising and work proactively to help identify potential issues and solutions pre-publication to reduce the risk of complaint.

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We’re here to guide you from your first ideas and concepts to the final execution of your adverts, so get in touch with the team early to discuss your campaign ideas or with any general questions you have. We can let you know issues to watch out for and help you amend claims to make them compliant. You can book an online meeting with a member of the team, email us for written feedback at, or for a quick question call 0207 242 8331 and press 2 for advertising advice.

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Copy clearance

The advertising team provides fast and confidential vetting of key advertising materials for full members. We recommend the use of tool kits for the efficiency and flexibility, but still offer routine approvals for individual items as needed.

Only consumer facing medicines and food supplements copy needs to be submitted for approval, but we also offer advice on professional medicines advertising and consumer facing medical devices copy.

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About the PAGB process

Copy clearance top tips

Find out the advertising team’s top tips for ensuring copy is assessed and approved as efficiently as possible.

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Copy resubmission

Did you know there are changes you can make to advertising copy without needing to submit to PAGB for approval?

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Advertising toolkit guidance

The toolkit system has been created to enable members to self-approve copy based on toolkits of approved core claims.

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Advertising complaint procedure

This document explains the procedure for making complaint about promotional materials for products within PAGB membership, where another PAGB member is in control of the content.

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External complaints

This guidance explains the processes for reporting non-compliant advertising materials created by non-member companies.

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Pack design pre-vetting service

PAGB offers pre-vetting of changes to pack design and layout for over-the-counter medicines as part of MHRA’s P3 expedited (P3Ex) assessment procedure.

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