Our members can benefit from our support and expert guidance when marketing and advertising food supplements. Our guideline document provides detailed guidance on all the considerations for planning and developing advertising for food supplements. The guideline has been approved by PAGB’s Primary Authority, Cambridge and Peterborough, which has confirmed that products and advertising adhering to the requirements in this guideline would be considered compliant with the current interpretation of food law.
We require our members to adhere to the principles of the guideline and ensure advertising copy is reviewed and approved by the PAGB team as required.
Supporting you with self-regulation
Our guideline for food supplements includes key information to support you with self-regulation, including:
- Legislation relevant to food supplements advertising including the Nutrition and Health Claims Regulation and the Great Britain nutrition and health claims (NHC) register
- Examples of acceptable and unacceptable claims
- PAGB’s review process for consumer advertising
