PAGB works with Government, policy makers, NHS and regulators, as well as with our partners in the health and pharmacy sectors, to drive improvements in health policy regulation. We want to empower more people to self care for self-treatable conditions, reducing pressure on the NHS, and to create a healthy environment for our industry to continue to develop innovative and effective products.

As the trade association for the consumer healthcare industry, PAGB represents our members on working groups and in regular bilateral meetings with those leading policy on medicines and devices regulation, advertising and self care. We work closely with our members to develop an industry-wide position in response to consultations and to define our core policy priorities:

We publish PAGB responses to consultations and comment on policy matters on this page and on our news blog.

Environment and sustainability

Healthcare and our environment are inextricably linked. Find out more about PAGB’s policies, latest resources and ...

EU Exit and future trade with the EU
Making the case for self care

Smoking cessation

Tobacco policy needs to refocus to support all sections of the population to stop smoking.

PAGB research and reports

Research into self care; reports and recommendations from PAGB, the consumer healthcare association

Understanding self care attitudes and behaviours

Overcoming the barriers to self care

PAGB has identified key policy initiatives which, if introduced as part of a national strategy, would support and empower more people to self care. We look at the potential barriers to implementation and highlight case studies where local innovation has overcome these.