At PAGB, we aim to drive improvements in consumer healthcare by working with government, policy makers, NHS and regulators, as well as with our partners in the health and pharmacy sectors. Our mission is to empower more people to self-care for self-treatable conditions, and in doing so, narrow health inequalities and protect vital NHS resources by reducing the number of unnecessary GP appointments and A&E visits. We also want to create a healthy environment for industry to continue to develop innovative and effective self-care products. 

We work closely with our members to develop an industry-wide position in response to consultations and to define our core policy priorities: 

  • Ensure implementation of self-care policy  
  • Increase access to effective over-the-counter medicines and products 
  • Empower community pharmacy to facilitate self-care 
  • Improve health literacy and narrow health inequalities 
  • Support people to live healthy lifestyles and prevent ill health 

We also represent our members on working groups and in regular bilateral meetings with stakeholders leading policy on medicines and devices regulation, advertising and self-care. 

Find out more below about the areas we are currently working in.



We are working with our members, organisations across the healthcare sector and policy makers to support and ensure the implementation of national self-care policy. 



We are working in partnership with government, pharmacy organisations and our members to drive forward the reclassification of medicines to make them available over the counter. 

UK_EU flag – coloured background


We are leading the consumer healthcare industry’s response following Brexit, advocating on behalf of our members and representing member interests.  


Environment and Sustainability

Our health, healthcare and environment are inextricably linked. The consumer healthcare industry recognises that we all have a responsibility to act now to limit the impact of climate change on the environment. 

Recent highlights


Our recent highlights across our policy work include: