PAGB’s OTC medicines advertising workshop gives you an overview of the self-regulatory system for OTC medicines advertising and how this applies to your campaigns. We cover the core elements of the PAGB Consumer Code for Medicines as well as additional PAGB guidance on topical areas such as social media and the use of celebrities.
You’ll review practical examples and we encourage you to ask questions. The workshop is an excellent opportunity to ensure you’re up to date on current advertising rules and the application of the PAGB Codes.
Workshops run on a regular basis throughout the year.
The OTC medicines advertising workshop covers:
- Regulation and self-regulation of OTC medicines advertising
- PAGB Consumer Code for Medicines / PAGB Professional Code for Medicines – key elements, how to apply the codes
- Case studies of OTC medicines advertising
Who should attend?
A ‘must-attend’ workshop for people working in an advertising or marketing role for OTC medicines products, and their suppliers and agencies. Anyone with an interest in the self-regulation of OTC medicines advertising (e.g. regulators, other trade associations).
Format
This workshop will be run as full-day sessions from 10am – 4pm.
The workshop is delivered by members of the PAGB advertising team who use a combination of presentations and case studies during the sessions and encourage interaction and questions. You’ll receive copies of the presentations, practical examples and other useful materials to take away, and we’ll send you a certificate of attendance after the event.
Dates for 2024
The following sessions will take place in-person:
- Thursday 18 January
- Thursday 18 April
- Thursday 18 July
- Thursday 17 October
The following sessions will take place virtually:
- Thursday 15 February
- Thursday 14 March
- Wednesday 15 May
- Thursday 20 June
- Thursday 15 August
- Wednesday 18 September
- Thursday 14 November
- Thursday 19 December
