Food supplements

We’re here to help you navigate the complexities of the latest guidance on food supplements, supporting you to comply with the legal requirements for your products. In this hub, you’ll find our up-to-date guidelines on the marketing and advertising of food supplements, regulatory intelligence and our services and latest training available for members.

Food supplements

Food supplements guidelines

Guideline for Food Supplements Advertising
Food Information for Consumers regulation and other labelling requirements for food supplements

Regulatory intelligence for food supplements

PAGB members can access detailed regulatory intelligence on food supplements when logged in.

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Advice and guidance

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About the PAGB process

Advertising services

The dedicated advertising team at PAGB is staffed by specialists skilled in providing fast and confidential advice on advertising compliance.

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Copy clearance top tips

Did you know there are changes you can make to advertising copy without needing to submit to PAGB for approval?

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Copy resubmission

This document outlines changes that can be made to advertising copy without needing to submit to PAGB for approval

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Advertising toolkit guidance

The toolkit system has been created to enable members to self-approve copy based on toolkits of approved core claims.

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Advertising complaint procedure

This document explains the procedure for making complaint about promotional materials for products within PAGB membership, where another PAGB member is in control of the content.

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External complaints

This guidance explains the processes for reporting non-compliant advertising materials created by non-member companies.

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Upcoming training and events

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