PAGB annual review 2021 – Navigating the future


In ‘Navigating the future’, we reflect on the ‘new normal’ as we got used to living and working in circumstances that would have once been unimaginable.

Our annual review showcases the important work PAGB did in 2021 in response to the ongoing challenges presented by the UK’s exit from the EU, including how PAGB represented the industry in discussions with Government ministers and officials on batch testing, the Northern Ireland Protocol, medical device regulation and more. The report outlines how PAGB helped the consumer healthcare sector better understand the impact of digital technology on today’s business environment, publishing important new guidance for the industry on ecommerce, real-world evidence and apps. There’s also analysis from PAGB associate member, Nielsen IQ, on the impact of the ongoing COVID-19 restrictions on consumer behaviour and the performance of the UK consumer healthcare market.

Download our annual review to find out more about our work in these areas.

‘Navigating the future’ shows the breadth and impact of work delivered by PAGB in 2021 for and with its members.

The year was dominated by the ramifications of the UK’s EU exit and the implementation of the Northern Ireland Protocol. Despite the last-minute withdrawal agreement that lifted the threat of a no-deal EU exit at the end of 2020, we knew that our member companies faced major unanswered questions in 2021 – chiefly surrounding the implementation and impact of the Northern Ireland Protocol. Find out how we used our expert voice consistently to share the concerns of our members at Government level, with clear and positive results.

It was also a landmark year for self care; we worked with partner organisations to publish Realising the potential: a blueprint for a self care strategy for England, which will be the cornerstone of our self care policy and engagement work throughout 2022 and beyond.

The year also saw us putting digital at the top of PAGB’s agenda. Read how our Digital Week online conference in July was the culmination of a workstream launched in 2019 to support our members in the fields of eCommerce, real-world evidence and data, apps and medical devices, social media and digital self care.

Introducing the annual review, PAGB President Neil Lister thanked the PAGB team for their unstinting efforts in pursuit of the organisation’s strategy goals, and to member companies whose input is so invaluable in informing all that PAGB seeks to do on behalf of the consumer healthcare industry.