Digital Week Programme

Following an extensive programme of work on the impact of digital developments on the consumer healthcare industry, PAGB hosted Digital Week – an online interactive conference, taking place throughout the week of 5 – 9 July 2021.

We explored five key digital themes across five days, sharing new guidance for the industry, thought leadership from Google and IQVIA, practical training, insights and case studies from innovative digital and consumer healthcare companies and their partners.

Learn more about our five digital themes

Programme (click on the sessions for more details)

Monday

05/07

Tuesday

06/07

Wednesday

07/07

Thursday

08/07

Friday

09/07

Theme eCommerce Real-World Evidence/ Data Advertising and social media Apps and medical devices Self care
Theme Sponsored by Precision Team Eleven Hamell
10.00 10.00-11.15
OPENING PLENARY
Keynote speaker:  Google
How digital is helping shape the future of healthcare
10.00-11.30
Real-World studies and the self care industry
10.00-13.00
Social media advertising workshop*
10.00-11.15
Healthcare software apps: challenges, opportunities and considerations when launching an app
10.00-11.00
Changing attitudes to self care – with Dr Sarah Jarvis
11.30 11.30-12.45
eCommerce: navigating your regulatory responsibilities
11.30-12.15
Understanding human behaviour in digital self-care
14.00 14.00-15.00
So you know Amazon is crucial, but do you go seller or vendor?
14.00-15.30
RWD/E; Future opportunities in the digital world for the OTC industry
14.00-15.15
Keeping the conversation going: Engaging with consumers online
14.00-15.15
Harnessing digital opportunities: the industry perspective
14.00-15.00
Is health misinformation a barrier to self care?
15.30 15.30-16.30
Click, click, buy!: How to increase margin and own the narative through a direct to consumer and product to consumer strategy and use of the humble QR code.
15.30-16.15

Delivering business impact for medical device brands through social media and influencers

15:30-16:15
CLOSING PLENARY
Keynote speaker:  IQVIANavigating the New Digital Reality. An IQVIA Consumer Health Perspective

Ticket options

THIS CONFERENCE IS NOW FINISHED. 

PAGB member discounted price (excluding VAT)Full price (excluding VAT)
Single theme (E-commerce; Real world Evidence/ real world data; Apps and medical devices; Self care)£150 + VAT at 20%£300 + VAT at 20%
Single theme (advertising and social media*)£200 + VAT at 20%£400 + VAT at 20%
Weekly pass£600 + VAT at 20%£1200 + VAT at 20%

*this day includes a NEW 3 hour workshop on advertising consumer healthcare products on social media

 

@PAGBSelfCare #DigitalWeek

 

PAGB Digital Week enquiries: Amy Finnegan, events@pagb.co.uk