This webinar will offer a deep dive into one of the most fundamental requirements in OTC medicines advertising and provide guidance on how to apply the rules in digital media without sacrificing creativity.
You’ll get an overview of the key requirements related to essential information in medicines advertising and we’ll talk you through practical examples to show you how to include it in range of digital media.
This workshop will cover:
- The legal requirements for essential information
- Guidance on exceptions and how to apply them
- Practical examples on including essential information in digital media
Who should attend?
Recommended for people working in any advertising, marketing or medical affairs roles for OTC medicines products, especially those who focus on online media.
Format
This will be held on Microsoft Teams as an interactive webinar (from 2pm to 3pm approx.) where we encourage participation and questions. The session is delivered by the PAGB advertising team. You’ll receive copies of the presentations, practical examples and other useful materials to take away, and we’ll send you a certificate of attendance after the event.
Dates for 2024
- Thursday 9 May
- Tuesday 5 November
