Digital Week Real-World Evidence / Real-World Data

Jump to Digital Week RWE/RWD session outlines

Find out more about our Real-World Evidence/ Real-World Data theme

What is Digital Week?

Following an extensive programme of work on the impact of digital developments on the consumer healthcare industry, PAGB hosted Digital Week – an online interactive conference, taking place throughout the week of 5 – 9 July 2021.

We explored five key digital themes across five days. Click on the themes to view individual theme programmes.


View the full Digital Week programme

Digital Week Real-World Evidence / Real-World Data sessions

Wednesday 7 July 2021


Real-World studies and the self care industry


Understand the definitions and provide guidance on RWE methodology to enable your companies to potentially utilise real world evidence and real world data across the OTC product lifecycle.

Our advertising experts share best practice advice for formulating advertising claims based on Real-World Data (RWD) and Real-World Evidence (RWE).

Bayer Consumer Healthcare join us to talk about how RWE can support the self care industry now and in the future, and provide a case study example of where they have used RWE to support one of their products in the UK.


Christina Gkouva, Acting Senior Regulatory Manager, PAGB
Laura Kelly, Senior Advertising Policy and Operations Manager, PAGB
Dr. Andreas Ehret, Director Clinical Development, Bayer Consumer Health


RWD/E future opportunities in the digital world for the OTC industry


  • What are the opportunities for RWD/E in the Digital world for OTC products?
  • How can they be utilised and what hurdles are foreseen?

Gain further insight on the future prospects of Digital RWD/E for OTC products from companies pushing the boundaries in this field.


Dr Alison Carr, Hamell
Dr. Volker Spitzer. Global Senior Director R&D Services, IQVIA Consumer Health
Matt Carpenter, Analytics Team Leader, NielsenIQ
Nicholas Hayhoe, Research Project Manager, Orbital Research


Ticket options


For enquiries about accessing the Digital Week content, post-conference, please email

PAGB member discounted price (excluding VAT)Full price (excluding VAT)
Single theme (E-commerce; Real world Evidence/ real world data; Apps and medical devices; Self care)£150 + VAT at 20%£300 + VAT at 20%
Single theme (advertising and social media*)£200 + VAT at 20%£400 + VAT at 20%
Weekly pass£600 + VAT at 20%£1200 + VAT at 20%

*this day includes a NEW 3 hour workshop on advertising consumer healthcare products on social media


@PAGBSelfCare #DigitalWeek


PAGB Digital Week enquiries

For bookings and all other enquiries: Amy Finnegan,