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THIS CONFERENCE IS NOW FINISHED
For enquiries about accessing the Digital Week content, post-conference, please email events@pagb.co.uk.
Jump to Digital Week RWE/RWD session outlines
Find out more about our Real-World Evidence/ Real-World Data theme
Following an extensive programme of work on the impact of digital developments on the consumer healthcare industry, PAGB hosted Digital Week – an online interactive conference, taking place throughout the week of 5 – 9 July 2021.
We explored five key digital themes across five days. Click on the themes to view individual theme programmes.
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View the full Digital Week programme
Real-World studies and the self care industry |
| 10.00-11.30
Understand the definitions and provide guidance on RWE methodology to enable your companies to potentially utilise real world evidence and real world data across the OTC product lifecycle. Our advertising experts share best practice advice for formulating advertising claims based on Real-World Data (RWD) and Real-World Evidence (RWE). Bayer Consumer Healthcare join us to talk about how RWE can support the self care industry now and in the future, and provide a case study example of where they have used RWE to support one of their products in the UK. Speakers: Christina Gkouva, Acting Senior Regulatory Manager, PAGB |
RWD/E future opportunities in the digital world for the OTC industry |
14.00-15.30
Gain further insight on the future prospects of Digital RWD/E for OTC products from companies pushing the boundaries in this field. Speakers: Dr Alison Carr, Hamell
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THIS CONFERENCE IS NOW FINISHED
For enquiries about accessing the Digital Week content, post-conference, please email events@pagb.co.uk.
| PAGB member discounted price (excluding VAT) | Full price (excluding VAT) | |
| Single theme (E-commerce; Real world Evidence/ real world data; Apps and medical devices; Self care) | £150 + VAT at 20% | £300 + VAT at 20% |
| Single theme (advertising and social media*) | £200 + VAT at 20% | £400 + VAT at 20% |
| Weekly pass | £600 + VAT at 20% | £1200 + VAT at 20% |
*this day includes a NEW 3 hour workshop on advertising consumer healthcare products on social media
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PAGB Digital Week enquiriesFor bookings and all other enquiries: Amy Finnegan, events@pagb.co.uk |