9 December 2025 PAGB shortlisted three times for Trade Association Forum Awards 2026 We’re delighted to share that PAGB has been shortlisted for three categories at the Trade Association Forum Awards 2026. PAGB shortlisted three times for Trade Association Forum Awards 2026
24 November 2025 How PAGB is navigating AI in consumer healthcare advertising Our new report on navigating AI in consumer healthcare advertising explores key insights from our engagement with members, regulators, industry experts and international trade associations. The report takes these findings and assesses how AI can support PAGB members, enhance advertising practices and strengthen the services we provide. How PAGB is navigating AI in consumer healthcare advertising
20 November 2025 Self-Care Week blog post from Mark Burdon Our final blog post this Self-Care Week delves into the pivotal role that pharmacies are playing in the Government’s 10 Year Health Plan. Mark explores the impact of Pharmacy First paving the way, the current challenges that the Government should be prioritising and how digital tools can bring support pharmacists as they widen access to self-care and help streamline patient journeys. Self-Care Week blog post from Mark Burdon
19 November 2025 Self-Care Week blog post from Mike Knowland In the latest of our series of blog posts this Self-Care Week, Mike shares how OTC brands stand ready to support the Government’s commitments to implement a self-care offer across NHS digital platforms, sharing the recommendations that PAGB are championing to deliver this reform. Self-Care Week blog post from Mike Knowland
9 December 2025 PAGB shortlisted three times for Trade Association Forum Awards 2026 We’re delighted to share that PAGB has been shortlisted for three categories at the Trade Association Forum Awards 2026. PAGB shortlisted three times for Trade Association Forum Awards 2026
24 November 2025 How PAGB is navigating AI in consumer healthcare advertising Our new report on navigating AI in consumer healthcare advertising explores key insights from our engagement with members, regulators, industry experts and international trade associations. The report takes these findings and assesses how AI can support PAGB members, enhance advertising practices and strengthen the services we provide. How PAGB is navigating AI in consumer healthcare advertising
20 November 2025 Self-Care Week blog post from Mark Burdon Our final blog post this Self-Care Week delves into the pivotal role that pharmacies are playing in the Government’s 10 Year Health Plan. Mark explores the impact of Pharmacy First paving the way, the current challenges that the Government should be prioritising and how digital tools can bring support pharmacists as they widen access to self-care and help streamline patient journeys. Self-Care Week blog post from Mark Burdon
19 November 2025 Self-Care Week blog post from Mike Knowland In the latest of our series of blog posts this Self-Care Week, Mike shares how OTC brands stand ready to support the Government’s commitments to implement a self-care offer across NHS digital platforms, sharing the recommendations that PAGB are championing to deliver this reform. Self-Care Week blog post from Mike Knowland
