eCommerce: navigating your regulatory responsibilities


Where is it?

These workshops will be held online via Microsoft Teams. Joining instructions will be sent to you before the course.

How much does it cost?

PAGB members and associate members: £175 + VAT @ 20%
Non-members: £350 + VAT @ 20%

For further information about PAGB’s workshops, please contact or call 020 7242 8331.

eCommerce is an essential part of a thriving consumer healthcare sector. Consumers are increasingly looking online for self-care products but how do you ensure your online business is on the right side of medicines and advertising regulations?

This workshop will provide the answers to questions such as:

  • What are the different models of eCommerce – are you using a 1P, 2P or 3P model on Amazon? How does that differ from using pharmacy online or your own website to sell? What are your responsibilities?
  • What parts of eCommerce does PAGB consider advertising, and what needs to be submitted for approval?
  • Can I sell cross border? If so, what regulations do I need to follow?
  • Delivery and supply in eCommerce – who’s responsible and what do I need to know?

Gain an understanding of the regulations surrounding eCommerce and who is responsible for ensuring compliance. The guidance covers medicinal products, medical devices and food supplement sales online.

Who should attend?

Recommended for people working in any digital marketing, compliance or medical affairs roles for OTC products, this course will help you ensure your online business is compliant.


This is an interactive webinar where we encourage participation and questions. The session will be delivered by Laura Kelly, Director of Advertising Policy and Operations at PAGB. You’ll receive copies of the presentations, practical examples and other useful materials to take away, and we’ll send you a certificate of attendance after the event.

Dates for 2024

  • Wednesday 31 July – 11am – 12.15pm approx.

Sessions will be held online via Microsoft Teams unless otherwise stated.

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