Food supplements advertising workshop

Workshop details

Where is it?

Our workshops are either held online via Microsoft Teams or in person at the PAGB offices in Holborn. Joining instructions will be sent to you before the course.

How much does it cost?

PAGB members and associate members: £230 + VAT @ 20%
Non-members: £645 + VAT @ 20%

For further information about PAGB’s workshops, please contact or call 020 7242 8331.

The food supplements advertising workshop gives you an overview of the self-regulatory system for food supplement advertising in the UK and provides practical advice on keeping your campaigns compliant. We cover the core elements of the PAGB Food Supplements Guideline including Nutrition and Health Claims and provide best practice guidance on copy clearance submissions.

You’ll review practical examples of advertising to understand how to apply the rules and have the opportunity to ask questions of PAGB’s advertising experts.

The food supplements advertising workshop covers:

  • Regulatory and self-regulatory control of food supplements advertising including
    • New processes for GB following our departure from the EU
    • Details of the new GB register of nutrition and health claims
  • What is a general health claim?
  • What is a specific health claim?
  • What is a nutrition claim?

Who should attend?

Anyone working on advertising and marketing for food supplements products will find this course invaluable for understanding the rules around advertising food supplements.


This course takes place between 10am – 1pm (approx).

The workshop is delivered by members of PAGB’s advertising team who use a combination of presentations and case studies during the sessions and encourage interaction and questions. You will receive copies of the presentations, practical examples and other useful materials to take away, and we’ll send you a certificate of attendance after the event.

Dates for 2024

The following sessions will take place virtually:

  • Thursday 25 January, 10:00-13:00
  • Wednesday 25 September, 10:00-13:00

The following sessions will take place in person:

  • Thursday 23 May, 10:13:00

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