We’re here to share our expert knowledge and support to help you decipher the complex legal requirements for OTC medicines. PAGB’s Consumer Code for Medicines outlines the rules that apply to advertising materials aimed at consumers for OTC medicines in PAGB membership. We require all our members to adhere to this Code to ensure that the UK OTC medicines industry continues to maintain its high standards of compliance and consumer confidence in self-care and the advertisements they receive for your medicines.
The Code covers all branded promotional materials which our members have editorial control over and applies to advertising for all OTC medicines regardless of their route to market.
Supporting you with self-regulation
Our advertising team ensure your materials are compliant with our fast and confidential advice and approvals service, that takes into account the concerns of both regulators and self-regulators. Members are responsible for ensuring that all advertising copy is reviewed and approved by PAGB as required.
Find out more about our copy clearance service.
