Social media advertising workshop

Details

Where is it?

Our workshops are either are either held online via Microsoft Teams or in person at the PAGB offices in Holborn. Joining instructions will be sent to you before the course.

How much does it cost?

PAGB members and associate members: £230 + VAT @ 20%
Non-members: £645 + VAT @ 20%

For further information about PAGB’s workshops, please contact events@pagb.co.uk or call 020 7242 8331.

Join us for this workshop to learn how to apply PAGB’s codes and guidelines on social media for OTC medicines, medical devices and food supplements. We’ll explain how different regulations affect what you can do in each category and provide advice on the best way to use different platforms compliantly.

The workshop will cover:

  • How to ensure ads are clearly identifiable
  • Fulfilling essential information and nutrition and health claims requirements
  • When you can work with celebrities or influencers
  • Creating content featuring health care professionals
  • Using reviews and testimonials compliantly
  • Interacting with consumers on public platforms

Who should attend?

A ‘must-attend’ workshop for people working in an advertising or marketing role for OTC medicines products, and their suppliers and agencies. Anyone with an interest in the self-regulation of OTC medicines advertising (e.g. regulators, other trade associations).

Format

This workshop will run over from 10am to 1pm (approx).

The workshop is delivered by members of the PAGB advertising team who use a combination of presentations and case studies and encourage interaction and questions. You’ll receive copies of the presentations, practical examples and other useful materials to take away, and we’ll send you a certificate of attendance after the event.

Dates for 2024

The following workshops will take place virtually:

  • Tuesday 23 July, 10:00-13:00
  • Thursday 28 November, 10:00-13:00

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