External complaints

This guidance explains the processes for reporting non-compliant advertising materials created by non-member companies across the three membership categories, helping members identify the most appropriate route to take.

The guidance covers:

  • Evidence requirements
  • “Nothing stronger” and “without prescription” claims
  • Verification signposting
  • Challenging top parity claims

This content is exclusively for PAGB members.

Please login to your PAGB website account to access this content. Or visit our membership pages to find out more about PAGB membership and how you could benefit from our collective and expert voice representing and promoting the sector’s interests.

OTC medicines hub

Here you will find all information relevant to OTC medicines, from codes and guidance, to training workshops.

Visit hub