Uncovering the strategic levers, critical path dependencies, and real-world nuance behind a successful global healthcare launch
A behind-the-scenes breakdown of the pivotal decisions, sequencing, and orchestration that turns new healthcare products into globally adopted brands, told through the lens of a real, anonymised launch.
Global healthcare launches are high-stakes, high-complexity initiatives, where fragmented markets, regulatory variation, and multi-stakeholder influence meet the demand for speed, clarity, and commercial return.
In this highly specific webinar, we go beyond frameworks and into the real mechanics of a recent global product launch, revealing the nuanced decisions, trade-offs, and strategic choreography that shaped its success.
Led by Oliver Duffy-Lee, Growth Director at 21six, the session explores a full anonymised case study, from early positioning hypotheses to in-market execution. Each phase is unpacked with precision, clarifying not just what was done, but why, how, and in what order.
You’ll see:
- How positioning was prototyped, tested, and evolved
- The messaging architecture built to align HCP, payer, and patient perspectives
- The brand platform structure that enabled global coherence and local flexibility
- How creative execution translated strategy into standout assets
- The interplay between global oversight and affiliate ownership
- Campaign sequencing to align HCP engagement, patient awareness, and community building
- Lessons learned about timing, influence points, and where momentum is most at risk
This is the strategy behind the execution. The decisions behind the deliverables. The thinking behind the impact. If you’re leading—or planning—a healthcare launch in the next 12–18 months, this session will sharpen your lens and strengthen your playbook.
Sign up here.
