Determining celebrity status

This document has been developed to help members determine whether individuals may be considered “celebrities” or influencers for the purposes of medicines advertising regulations.

The guidance covers:

  • Background on the relevant legislation
  • Key considerations
  • Recommendation for submitting copy

This content is exclusively for PAGB members.

Please login to your PAGB website account to access this content. Or visit our membership pages to find out more about PAGB membership and how you could benefit from our collective and expert voice representing and promoting the sector’s interests.

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