Consumer promotions for OTC medicines

This guidance provides best-practice advice to member companies on promotions directed at consumers .

It incorporates guidance from other regulatory bodies, outlines internal positions based on available industry precedent and gives practical examples demonstrating how to apply relevant Code rules.

The guidance covers:

  • Discounts and volume promotions
  • “Free” offers
  • Gifts and prizes
  • Charity-linked promotions
  • Packaging promotions

Consumer promotions for OTC medicines

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OTC medicines hub

Here you will find all information relevant to OTC medicines, from codes and guidance, to training workshops.

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