Consumer promotions for OTC medicines

This guidance provides best-practice advice to member companies on promotions directed at consumers .

It incorporates guidance from other regulatory bodies, outlines internal positions based on available industry precedent and gives practical examples demonstrating how to apply relevant Code rules.

The guidance covers:

  • Discounts and volume promotions
  • “Free” offers
  • Gifts and prizes
  • Charity-linked promotions
  • Packaging promotions

This content is exclusively for PAGB members.

Please login to your PAGB website account to access this content. Or visit our membership pages to find out more about PAGB membership and how you could benefit from our collective and expert voice representing and promoting the sector’s interests.

OTC medicines hub

Here you will find all information relevant to OTC medicines, from codes and guidance, to training workshops.

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