Dynamic search advertising

This guidance provides best-practice advice to member companies on ensuring compliance in dynamic search advertising (DSA).

The guidance covers:

  • What dynamic search advertising is and how it works
  • The differences between dynamic and responsive search ads
  • What needs to be submitted to PAGB for approval
  • Key principles and examples

This content is exclusively for PAGB members.

Please login to your PAGB website account to access this content. Or visit our membership pages to find out more about PAGB membership and how you could benefit from our collective and expert voice representing and promoting the sector’s interests.

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