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OTC medicines advertising workshop

This workshop gives you an overview of the self-regulatory system for OTC medicines advertising and how this applies to your campaigns.

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Medical devices consumer code workshop

This workshop gives you an overview of the rules around advertising medical devices and provides practical advice on keeping your campaigns compliant.

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Food supplements regulatory workshop

Find out what regulations apply to food supplements products and what this means for your brands.

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Read our latest media statements released in response to media issues affecting the consumer healthcare industry (members only).

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The economic value of the OTC healthcare sector

This report showcases the current and potential impact of OTC usage in the UK.

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The economic value of the OTC healthcare sector

This report showcases the current and potential impact of OTC usage in the UK.

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The economic value of the OTC healthcare sector

This report showcases the current and potential impact of OTC usage in the UK.

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Home / Dynamic search advertising

Dynamic search advertising

This guidance provides best-practice advice to member companies on ensuring compliance in dynamic search advertising (DSA).

The guidance covers:

What dynamic search advertising is and how it works
The differences between dynamic and responsive search ads
What needs to be submitted to PAGB for approval
Key principles and examples