Advertising traditional herbal medicines

This guidance provides best-practice advice to member companies on traditional herbal medicines advertising.

It incorporates guidance from other regulatory bodies, outlines internal positions based on available industry precedent and gives practical examples demonstrating how to apply relevant Code rules.

The guidance covers:

  • Required information
  • Implied and guaranteed efficacy claims
  • Space, character and time restricted advertising
  • Considerations for long form advertising
  • Mixed category advertising

Advertising traditional herbal medicines

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