Essential information (EI) in digital advertising

This guidance provides best-practice advice to member companies on including essential information in medicines advertising online.

The guidance covers:

  • Space and character restricted advertising
  • eCommerce platforms
  • Websites, apps and chatbots

This content is exclusively for PAGB members.

Please login to your PAGB website account to access this content. Or visit our membership pages to find out more about PAGB membership and how you could benefit from our collective and expert voice representing and promoting the sector’s interests.

OTC medicines hub

Here you will find all information relevant to OTC medicines, from codes and guidance, to training workshops.

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