This report shares key insights from our research to date on AI – assessing how AI can support PAGB members, enhance advertising practices, and strengthen the services we provide
As AI continues to evolve, its influence on consumer healthcare advertising is accelerating—creating new growth opportunities while transforming systems and processes. Over the past year, PAGB has engaged with members, regulators, industry experts, and international trade associations to explore current AI technologies and the changes they may bring.
As we continue to examine how AI can be integrated into PAGB’s work, our ongoing research and learnings will shape our approach, to ensure any adoption enhances member support while upholding the highest standards of accuracy and accountability.
