Real-World Evidence in advertising

This guidance provides best practice advice to member companies on formulating advertising claims based on Real-World Data (RWD) and Real-World Evidence (RWE).

The guidance covers:

  • Definition of RWD/RWE
  • Types of claims that may be supported by RWD/RWE
  • Generating RWE for advertising claims

This content is exclusively for PAGB members.

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