Webinar: OTC Medicines essential information in digital advertising


How to apply the Essential Information requirements to digital media

This webinar will offer a deep dive into one of the most fundamental requirements in OTC medicines advertising and provide guidance on how to apply the rules in digital media without sacrificing creativity.

You’ll get an overview of the key requirements related to Essential Information (EI) and we’ll talk you through practical examples to show you how to apply EI to a range of digital media.

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This workshop will cover:

  • The legal requirements for essential information
  • Guidance on exceptions and how to apply them
  • Practical examples on including essential information in digital media

Who should attend?

Recommended for people working in any advertising, marketing or medical affairs roles for OTC medicines products, especially those who focus on online media.


This is a short interactive webinar (around 1 hour). The session is delivered by the PAGB advertising team. We encourage participation and questions. You will receive a certificate of attendance after the event.

Dates for 2024

The workshop will run from 2pm to 3pm approx. on the below date(s).

  • Thursday 9 May
  • Tuesday 5 November

How much does it cost?

PAGB members and associate members: £75 + VAT @ 20%

Non-members: £150 + VAT @ 20%

Where is it?

This session will be held online via Microsoft Teams. Joining instructions will be sent post-registration.