Webinar: OTC Medicines essential information in digital advertising

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How to apply the Essential Information requirements to digital media

This new webinar will offer a deep dive into one of the most fundamental requirements in OTC medicines advertising and provide guidance on how to apply the rules in digital media without sacrificing creativity.

You’ll get an overview of the key requirements related to Essential Information (EI) and we’ll talk you through practical examples to show you  how to apply EI to a range of digital media.

Tuesday 7 December 2021

11am – 12pm

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This workshop will cover:

  • The legal requirements for essential information
  • Guidance on exceptions and how to apply them
  • Practical examples on including essential information in digital media

Who should attend?

Recommended for people working in any advertising, marketing or medical affairs roles for OTC medicines products, especially those who focus on online media.

Format

This is a short interactive webinar (around 1 hour). The session is delivered by the PAGB advertising team. We encourage participation and questions. You will receive a certificate of attendance after the event.

How much does it cost?

PAGB members and associate members: £75 + VAT @ 20%

Non-members: £150 + VAT @ 20%

Where is it?

This session will be held online via Microsoft Teams. Joining instructions will be sent on registration.

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