Social Media Advertising Workshop


Join us for this workshop to learn how to apply PAGB’s codes and guidelines on social media for OTC medicines, medical devices and food supplements.

This training programme has been developed based on PAGB’s recently updated positions and includes new examples. The session was first launched as part of PAGB’s Digital Week and presents an excellent opportunity to ensure that you’re up to date on the current application of the guidance.

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The workshop will cover:

  • How to ensure ads are clearly identifiable
  • Fulfilling essential information and nutrition and health claims requirements
  • When you can work with celebrities or influencers
  • Creating content featuring health care professionals
  • Using reviews and testimonials compliantly
  • Interacting with consumers on public platforms

Who should attend?

A ‘must-attend’ workshop for people working in an advertising or marketing role for OTC medicines products, and their suppliers and agencies. Anyone with an interest in the self-regulation of OTC medicines advertising (e.g. regulators, other trade associations).


The workshop is delivered by members of the PAGB advertising services team who use a combination of presentations and case studies during the sessions and encourage interaction and questions. You’ll receive copies of the presentations, practical examples and other useful materials to take away, and we’ll send you a certificate of attendance after the event.

If you’d like to arrange for whole team or personalised training, please contact us about private and bespoke workshops

Where is it?

Our workshops are either held online via Microsoft Teams or in person at the PAGB offices. Joining details will be provided with your confirmation of booking.

Dates for 2024

Our workshop will run over the course of one morning from approx. 10am to 1pm.


The following workshops will take place in person:

  • Thursday 28 March


The following workshops will take place virtually:

  • Tuesday 23 July
  • Thursday 28 November

How much does it cost?

Workshop places will be charged at the below price rates:

PAGB members and associate members: £230 + VAT @ 20%

Non-members: £645 + VAT @ 20%

For further information about the workshops, please contact or call 020 7242 8331.

Make a booking