Social Media Advertising Workshop

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Join us for this new workshop to learn how to apply PAGB’s codes and guidelines on social media for OTC medicines, medical devices and food supplements.

This training programme has been developed based on PAGB’s recently updated positions and includes new examples.  The session was first launched as part of PAGB’s Digital Week and presents an excellent opportunity to ensure that you’re up to date on the current application of the guidance.

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The workshop will cover:

  • Clearly identifying ads
  • Fulfilling EI and NHCR requirements
  • Celebrities and influencers
  • Working with HCPs
  • Reviews and testimonials
  • Interacting with consumers

Who should attend?

A ‘must-attend’ workshop for people working in an advertising or marketing role for OTC medicines products, and their suppliers and agencies. Anyone with an interest in the self-regulation of OTC medicines advertising (e.g. regulators, other trade associations).

Format

The workshop is delivered by members of the PAGB advertising services team who use a combination of presentations and case studies during the sessions and encourage interaction and questions. You’ll receive copies of the presentations, practical examples and other useful materials to take away, and we’ll send you a certificate of attendance after the event.

If you’d like to arrange for whole team or personalised training, please contact us about private and bespoke workshops events@pagb.co.uk

Dates for 2021

Our workshop will run over the course of one morning from approx. 10am to 1pm.

  • Wednesday 17 November 2021

Dates for 2022

  • Tuesday 8 March 2022
  • Tuesday 5 July 2022
  • Tuesday 8 November 2022

How much does it cost?

Workshop places will be charged at the below price rates:

PAGB members and associate members: £230 + VAT @ 20%

Non-members: £645 + VAT @ 20%

For further information about the workshops, please contact events@pagb.co.uk or call 020 7242 8331.

 

Where is it?

PAGB’s workshops will be delivered online until further notice. Joining details will be provided with your confirmation of booking.

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