Social media – food supplements

This guidance provides best practice advice to member companies on social media advertising for food supplements. It incorporates guidance and advice from other regulatory bodies and outlines internal positions based on available industry rulings and precedent.

The guidance covers:

  • Identifying advertising/partnerships
  • Provision of required information
  • Use of celebrities, influencers and health professionals
  • Reviews and testimonials
  • Competitions and prize draws
  • Targeting advertising
  • Interacting with consumers online

This content is exclusively for PAGB members.

Please login to your PAGB website account to access this content. Or visit our membership pages to find out more about PAGB membership and how you could benefit from our collective and expert voice representing and promoting the sector’s interests.

OTC medicines hub

Here you will find all information relevant to OTC medicines, from codes and guidance, to training workshops.

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