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OTC medicines

OTC medicines advertising workshop

This workshop gives you an overview of the self-regulatory system for OTC medicines advertising and how this applies to your campaigns.

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Medical devices

Medical devices consumer code workshop

This workshop gives you an overview of the rules around advertising medical devices and provides practical advice on keeping your campaigns compliant.

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Food supplements

Food supplements regulatory workshop

Find out what regulations apply to food supplements products and what this means for your brands.

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News

Media statements

Read our latest media statements released in response to media issues affecting the consumer healthcare industry (members only).

Media statements

Policy

The economic value of the OTC healthcare sector

This report showcases the current and potential impact of OTC usage in the UK.

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Membership

The economic value of the OTC healthcare sector

This report showcases the current and potential impact of OTC usage in the UK.

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Training & events

About PAGB

The economic value of the OTC healthcare sector

This report showcases the current and potential impact of OTC usage in the UK.

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Home / Top parity claims

Top parity claims

This guidance provides best-practice advice to member companies on using top parity claims in medicines advertising.

The guidance covers:

Evidence requirements
“Nothing stronger” and “without prescription” claims
Verification signposting
Challenging top parity claims