Get access to PAGB’s codes of practice for advertising OTC medicines and medical devices to consumers and professionals, as well as guidance on specific types of advertising to keep your campaigns compliant.
Categories: OTC medicines, self care medical devices, digital, advertising, regulatory
Access: PAGB members and associate members only. Not a member of PAGB? Find out more about membership or our regulatory consultancy services here
eCommerce is a growing channel for consumer healthcare sales. It supports self care by providing increased accessibility to a wider range of products and services.
We’ll help you to understand who is in control in different eCommerce scenarios and what the corresponding regulatory requirements are. The eCommerce guidance overview sets out the main principles and signposts you to the relevant specific guidance documents for more detail.
Not a member of PAGB? Find out more about membership or our regulatory consultancy services here
Additional eCommerce guidance:
This guidance is primarily aimed at regulatory and brand teams. It should be read alongside the relevant PAGB Codes of Practice and current regulatory, legal, ethical, and national government policy documents, to ensure that up to date guidance and regulations are followed. This document is provided as guidance only and is not intended to be construed as legal or regulatory advice.
For regulatory advice, contact email@example.com
For more information and advice on your eCommerce campaigns, contact firstname.lastname@example.org
All advertising and marketing materials must still comply with all relevant regulatory requirements including those set out in the MHRA’s Blue Guide, PAGB Advertising Codes for Medicines, PAGB Medical Devices Consumer Code (MDCC), CAP guidance and current requirements for adverse event reporting.
PAGB’s Codes of Advertising Practice, guidelines and additional guidance are available here. Log in to the members’ area to access the full range of guidance. For more information, contact email@example.com. Not a member of PAGB? Find out more about membership or our regulatory consultancy services here
Published July 2021
For more information about this guidance, please contact firstname.lastname@example.org