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Home > Codes & Guidance > Medicines > 1.5 Rules of the PAGB Professional Code for Medicines

PAGB Codes and Guidance

Professional Code

PAGB Codes and Guidance

1.5 Rules of the PAGB professional code

1.5.1 General principles

1.5.2 Potentially misleading advertising

1.5.3 Advertising medicines for use in pregnancy

1.5.4 Natural and herbal claims

1.5.5 Comparative advertising

1.5.6 Testimonials

1.5.7 References

1.5.8 Promotional materials that are not part of a bound publication

1.5.9 Gifts, prizes and inducements

1.5.10 Hospitality and meetings

1.5.11 Training and education

1.5.12 Provision of samples for promotional purposes

1.5.13 Representatives

1.5.14 Essential information in professional advertising

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